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Well today this was tweeted, confirming that Disney are currently undergoing procedures to add an animatronic-Trump to the honourable Hall of President line up:
Sign at Hall of Presidents. It will reopen this summer with #PresidentTrump see the #PresidentObama version here: https://t.co/tW82AuCRt2 pic.twitter.com/GjWN0BXnSD— Attractions Magazine (@Attractions) January 17, 2017
And thus the debate begins: are Disney right in doing this? So I thought I'd explore that a little bit today.
So firstly, let's take the blunt approach: the ride is called The Hall of Presidents. Trump (for our sins) will be President, so it makes sense that he joins the line-up. There have been hated and disliked Presidents before him included such as Richard Nixon and more recently George W. Bush. And a major part of doing things 'the American Way' is all about freedom of speech, and surely choosing not to include Trump silences the majority of Americans who voted for him?
Further, it would arguably be more controversial not to include him. Refusing to add Trump to the Presidential line-up would send out an extremely strong political message and would hint at which side of the democratic fence Disney chooses to stand with. Although a Republican candidate, the inclusion of Trump in the line-up can be defended as less a stand with him and more as a continuing of tradition, since 1971, of adding EVERY President regardless of party affiliation. As it says on that very famous plaque as one enters the park: 'Disneyland is YOUR land'. Disney is a place for everyone, and a choice not to include Trump would just serve to divide and alienate half of the country - and that would be VERY un-Disneylike.
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Further, theme parks in general, not just Disney, are places of escapism. Many of us choose to spend our days wandering around these curiously themed lands of adventure looking to get away from the harsh realities of the real world. To enter an attraction at a Disney park to be faced with a fully animated likeness of Trump is a surefire way to bring you crashing back down to reality if there ever was one. His brand essence and key messages are so thorough and insidious that just a glimpse of his face implies hatred and prejudice - both of which do not belong past the gates of the Magic Kingdom.
But then the cynic in me pipes up and suggests that the arrogance of Disney installing this offensive animatronic and not addressing everything it represents is probably the most Disney way of doing things. The company has been criticised so much in the past of brushing over the problems of the real world and pretending everything is all smiles and rainbows, and this is no different. Yes, the questions and the outrage will be there, but just as t-shirts with offensive slogans and selfie-sticks must be left at the door it could also be argued that for the full Disney experience politics must be left there too. The Hall of Presidents is an idealistic look at the events of the past that shaped America, and, love him or hate him, there's no arguing that Trump's upcoming stint at the White House will definitely do that.
Talk later xoxo,
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